Generative Photography Published on: 21/09/2026Generative AI is a technical capability. Generative Photography is a professional skill. The difference is what marketers are paying for, and who gets hired.
Off-brand Gen AI output isn't a platform problem. What brand teams mean by off-brand, and why a more capable platform returns the same result.
A brand marketing team asks five questions of every generative AI image before it runs. None of them are about the platform.
Three things brands miss when producing Gen AI to a brand standard: the brief, the audit of outputs, and a written standard set before anything is generated.